Marlee Newman is an artist, graphic designer, and social media marketing specialist in Boston. She's worked with a diverse clientele, ranging from yogis and arts nonprofits to LGBTQ+ events and luxury brands. In her spare time, Marlee enjoys amateur cosplay, watching film theory and Disney World vlogs, and kicking it in the Saturday Night Live standby line (16 shows and counting!) She is currently available for freelance projects.
CV available upon request.
Skills/Services
• Visual identity development: research and design services for corporate branding and collateral
• Web design: Squarespace template customization & coding for dynamic responsive, mobile-ready websites
• Print & publication: layout and illustration for books, magazines, event programs, calendars, and assorted marketing materials and ephemera
• Advertising: creative for digital and print media
• Experienced in both traditional and digital art
• Elevated knowledge of social platform guidelines and design optimization for web and mobile
SKILLS
AGENCY EXPERIENCE
Nadine Johnson & Associates
April 2016 – June 2017
Social Media Manager
- Editorial content strategy: researched, produced, and scheduled content for the global media strategy, event planning, and brand consulting firm on all owned social platforms (Facebook, Twitter, and Instagram)
- Consultation: advised and managed accounts for a diverse visual art, design, and culture portfolio
- Events: coordinated on-site, real-time social coverage and delivered post-event performance metrics
- Influencer outreach: created social buzz for clients by expanding agency network of tastemakers
- Audience development: employed strategic media placement, reciprocal following and engagement of journalists, editors, and influencers, and smart use of connection management to increase client reach
- Design: assisted account executives on project basis with original event branding and Snapchat filters
- Data: specialized in holistic and organic growth in addition to data-driven, paid strategies; maintained department accountability with weekly, monthly, and quarterly progress reports
Business of Yoga
September 2013 – February 2016
Lead Designer & Social Media Manager
- Created branding, key art, and graphics for print & digital promotion and live events
- Built 50+ websites for yogis/yoga studios and facilitated in-person Squarespace training
- Implemented robust conversion funnel for online marketing courses and live events across Infusionsoft e-mail messaging, Libsyn podcast hosting, Tumblr, Facebook, Twitter, Instagram, and YouTube
- Tracked analytics and adjusted strategy based on performance
SketchbookLA
June 2013 – February 2016
Lead Designer & Director of Social Engagement
- Executed research and design services to elevate clients' brand identity and digital strategy
- Implemented tailored and effective social media strategies for clients in the wellness and entertainment industries
- Managed marketing automation tools for social media and e-blasts, providing campaign analysis
- Fostered lead generation and conversions via original content, digital creative, and copywriting
- Maintained an organized filing system of original and curated content and digital assets
EDUCATION
University of California, Los Angeles – College of Letters and Sciences
Fall 2008 – Spring 2012
- B.A. in Art History, summa cum laude